Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
WHAT IS THE TARGET MARKET FOR BRIGHTER IMAGE PROFESSIONAL TEETH WHITENING SERVICE?
One of the first decisions that you need to make is whether or not you believe there is a strong market demand for professional teeth whitening. Start by considering this scenario, what would happen if you were to ask everyone in a room this question: “Who in the room does not want whiter teeth?” How many people do you think would honestly say, “No, I do not want whiter teeth.” The consideration becomes cost, not want. The Brighter Image™ lab direct service is designed to save clients about 70% over the cost of going to a cosmetic dentist with no dental visit. Not to mention all our other benefits.
WHAT IS BRIGHTER IMAGE LOOKING FOR IN A DISTRIBUTO
Plain and simple, it’s important that we choose the most qualified individuals to develop each market area. We look for persons with a strong professional presence and character for both retail and wholesale development. Individuals who demonstrate the ability to be committed, long term, to building relationships with first direct consumer, then local salons, day spas and even sub dealers. Every distributor, in each market, is a reflection of Brighter Image™ as a company brand. In short, we are looking for people with strong persistence and the enthusiastic communication skills necessary to build a profitable market. These individuals can capitalize on the real advantages of providing the Brighter Image™ Lab Direct™ Service as the future of professional teeth whitening.
WHY DO YOU START WITH INTERNET SITES
In the last 5 years, SPECIALTY RETAIL and internet shopping has exploded into a BILLION dollar a year industry! The specialized service of Professional Teeth Whitening has grown just as fast all across the country. Our exclusive Lab Direct™ Professional Teeth Whitening service and proprietary marketing/operating system allow our distributors to start "from scratch" and begin seeing positive cash flow in as little as 2-4 months. With an ASTONISHING LAB DIRECT™ PROFESSIONAL SERVICE and a proven formula of success that focuses on high cash flow, high volume with the lowest overhead for greater profits. Our internet sites allow us the ability to most effectively communicate with potential clients, either online or over the phone. This way our entire process is seen in full color and explained to clients in a much clearer process. The web site works like a retail storefront except the clients come into your website that you operate from your home. Web sites also prevent your business from being location sensitive which can limit exposure to every potential client.
To visit a few of our existing sites you can go to
professionalteethwhitening.com
or
teethwhitening.net
HOW DO BRIGHTER IMAGE™ DISTRIBUTORS GENERATE A GROSS PROFIT
RETAIL, Plain and simple, buy low and sell high. Our authorized Brighter Image™ distributors purchase the client's Lab Direct™ whitening service at our lowest cost per system and then resell the system/service to clients for an average range of
$149
plus future reorders.
WHOLESALE ACCOUNTS, Our goal is for our distributors to develop wholesale accounts from local salons and day spas. Generally salons will reorder in minimum monthly volume on a monthly basis. Building a solid wholesale business creates long term recurring monthly revenue.
PLUS RECURRING REVENUE FROM BLEACHING GEL REORDERS:
From there you also have to consider client reorders for additional maintenance bleaching gel. After the initial bleaching process the client will continue to order additional bleaching gel to maintain the brightest white smile possible. This translates into additional recurring revenue. Our distributors offer additional syringes of maintenance bleaching gels. The average retail cost to the client is $10 to $12 per syringe. This cost is still competitive and generally beats the local dentist by about a 50% savings and does not require an additional visit to the dentist office.
DO ALL DIST. OPERATE INTERNET SITES
NO. We do have dealers that work mainly to build a wholesale business without owning an internet site. The wholesale development can easily work as a home based business, which allows owners to build their business around setting up wholesale distributors in their city. The advantage of building a strong wholesale market is the monthly recurring revenues. We have distributors that simply focus on internet sales and others that focus on only wholesale dealer account development.
WHAT WILL BECOMING A BRIGHTER IMAGE AUTHORIZED DIST. DO FOR ME?
If you are selected as a Brighter Image™ Professional Teeth Whitening Authorized Dist., you receive the right to now offer clients professional teeth whitening services as a Dist. to both retail and wholesale markets. The use of the Brighter Image™ national logo, trademark, marketing portfolio, and the right to purchase our Brighter Image™ Professional Teeth Whitening Systems at our lowest fixed rate cost per unit. This is to maintain our Authorized Dist. maximum profitability for each system sold and to ensure that our Brighter Image™ Professional Teeth Whitening System will remain a primary profit center to our Dist. overall profitability. We award our Authorized Dist. on a restricted basis so that our systems will maintain the highest level of integrity and that our Dist. may reap the full advantages of marketing our service.
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CAN A BRIGHTER IMAGE DIST. REALLY REACH TOP REVENUES GOALS EVERY YEAR BY SELLING
LAB- DIRECT BRIGHTER IMAGE PROFESSIONAL TEETH WHITENING AS A SERVICE?
Yes. All it really takes is a primary focus on marketing Brighter Image™ Professional Teeth Whitening as a service to EVERY potential client with the same energy you would apply in reaching sales goals for the #1 product or service you currently market. You must commit to the Brighter Image™ Professional Teeth Whitening Marketing System and then place a strong emphasis on requiring yourself to become thoroughly familiar with the features and benefits of the Brighter Image™ Professional Teeth Whitening System as a service. There really is no reason why a distributor should not grow to sell 4 to 8 systems per day to new clients (or more) and by doing so this will achieve your goals.
WHAT IS THE COST OF BECOMING A BRIGHTER IMAGE AUTHORIZED DIST.?
The initial cost of becoming a Brighter Image authorized distributor varies by market and availability. Generally initial financial commitment to become an authorized distributor varies from market to market based on the distribution agreement, training & opening inventory of Professional Teeth Whitening Systems. The internet site design, display and complete turnkey set up and each distributor territory varies in over all cost from market to market. Exact distributor cost is disclosed once the area is defined. After the initial investment, our distributors will be granted the privilege of purchasing each Brighter Image™ Professional Teeth Whitening System at our lowest cost per unit. After you review the enclosed information and feel you are interested and possess the qualifications necessary for this kind of business, call our office and give us your market area. We will send you a fax for the distributor cost in that area.
WHY DO I HAVE TO PURCHASE A DISTRIBUTORSHIP?
Brighter Image™ awards Authorized Distributorships on a restricted basis. Our focus is to work with distributors who can envision Brighter Image™ Professional Teeth Whitening as their primary income. We are interested in having distributors who know they can market our service. By offering Authorized Distributorship, we protect your profit margin and the ability to market more systems without the concern of having to be price conscious against any competition selling the same service in your target market.
WHAT KIND OF TRAINING AND SUPPORT WILL I GET?
We provide you comprehensive marketing and sales training that outlines the structure and philosophies contained in the Brighter Image™ Professional Teeth Whitening System. The basis of your training will cover such topics as:
* Full Internet Site with Marketing Strategies
* Exclusive Selling Features Techniques
* Developing Wholesale Sub Accounts
* Comprehensive Sales Training
* Complete Product Knowledge & Information
Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
We will begin your support training several days before you start marketing. We want you open for business and making money as soon as possible, with the best training to assure you the best possible start as a Brighter Image™ Professional Teeth Whitening Authorized Distributor
Our strategy is to put you on top. We can do this by offering you the opportunity to make a compelling profit from marketing a truly sophisticated Professional Teeth Whitening Lab Direct Service as your primary income. As you investigate the Brighter Image™ Authorized Distributor Program more, we believe that you will find there is not a better business with more opportunity for a lower start-up cost anywhere! As a Brighter Image™ Professional Teeth Whitening Authorized Distributor, you will receive:
*Complete turn-key dealership *Complete retail marketing material *Lowest fixed flat rate pricing
*An image in the marketplace *Comprehensive training system *Continuous operating assistance
Our Dist. support is one of the major over all advantage to this business decision.
Think about this: We manufacture the systems that you are offering to clients. We handle the entire lab processing of the custom fitted bleaching trays. We return all the custom fitted bleaching trays directly to the client. We house and ship inventory to dealers directly. We handle client services and support calls regarding lab
processing with our toll free 800#. We handle all the client replacement warranties.
This allows our distributors to start developing a territory with the basics: business cards, presentation folders, order forms, and sample inventory. However, most distributors elect to also use our internet website and various media advertising outlets. This allows you the ability to avoid expensive overhead and additional employee costs in getting started. These tools are the key elements to starting and building a solid business. The main focus, of our distributors, is to focus on building volume sales with the lowest possible overhead.
The Brighter Image ™ Program concentrates on a specialty marketing system developed by knowledgeable people that have been industry leaders for years. The concentration on selected distributors supports the sales, marketing, and service that will allow a market penetration not enjoyed by the competition. Training, product support development, and the use of a professional support staff will be structured to handle any customer concerns. The objectives will emphasize better customer service and product knowledge. This emphasis equals greater client satisfaction and greater profitability.
WHAT IS NEEDED TO GET STARTED?
Our distributor system is designed to be a home-based business. Therefore you need to have an office set up in your home with a computer, an 800 toll free phone line, Internet access and e-mail. You also need to establish a credit card merchant account in order to receive payments. Then you take possession of one of our existing turn key web sites and initial inventory from there we start your training of our Brighter Image Marketing System. Once you’re ready, you’ll begin to place your advertising which will start driving traffic to your web site and start converting clients. It’s a plain and simple business, especially when you consider other comparable businesses.
EXPLAIN THE NO COST INVENTORY SYSTEM.
It's true! After your initial set-up cost, you can start selling our Professional Teeth Whitening Systems to clients, with only your web site and to dealers with only our sales cards, flyers, and presentation folders. Although Brighter Image™ does recommend that all authorized distributors carry sufficient inventory, it is possible to explain all the advantages of the Brighter Image™ Lab Direct Service to your clients by using only our marketing material and without having the Professional Teeth Whitening product on hand. When the customer agrees to purchase the service, you can have us ship the Professional Teeth Whitening System directly to their home or office. The package is shipped with complete, easy to follow instructions inside the package. This is done by, simply faxing the completed order form directly to the corporate office. We send out all faxed orders the same day the order is received. What other service is so strong that it can be sold to clients without inventory on hand? Although it is recommended for all authorized distributors to commit to carrying inventory on hand, this is a system that allows you to still be able to make a sale without inventory. There is no reason for you to ever be unable to deliver a sale.
WHAT ABOUT COMPETITION?
This is usually an initial concern for some potential distributors; however, by comparison, there are virtually no other companies offering a true Professional Teeth Whitening System, services or training, other than cosmetic dentists. The Brighter Image™Professional Teeth Whitening System is the exact same system used by cosmetic dentists but offered for hundreds of dollars less. Only Brighter Image™ is currently making Professional Teeth Whitening Systems available to the non-dental industry. Other typical companies do not possess the professional quality or have a selling and marketing system that comes close to our professional image & design. This strategy is essential to our ability to penetrate the market. There is great demand for our systems - everyone wants to have his or her brightest whitest teeth ever - and now you can offer it for hundreds less than most cosmetic dentists! This makes most everyone a potential customer. Again, this is why we offer authorized distributors on a restricted basis - to protect our distributor’s profit potential.
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Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
WHERE WILL MY BUSINESS COME FROM?
In the beginning, clientele will mostly come from targeted web traffic. This is a contact business, based on knowledge and education, not selling. Most of your business will come from specialized marketing and display advertising to induce the retail public as well as consistent networking of executive clients in your city as a consistent source of revenue. From there you will focus on development of a strong wholesale business, consisting of local day spas, hair, tanning& nail salons as well as dental offices. There is an enormous market available. Your target market for your Professional Teeth Whitening business consists of almost any person in your area who is not currently going to a cosmetic dentist or anyone that is concerned with their over-all appearance. The wonderful thing is that we have a solution to a problem many people are self-conscious about. Now you can offer men and women this innovative solution without a trip to a cosmetic dentist – they don’t have to pay hundreds of dollars more, and can do it in the convenience of their own home or office.
IS BRIGHTER IMAGE A FRANCHISE?
No, however, Brighter Image offers a complete existing turn-key business package that includes all transfer training from advertising and marketing support to business management. We are here to support you, but we are not a franchise company. You will have the right to open additional markets and to use your own business name. We don’t control your operation. We make suggestions, based on our expertise, for maximum earning and how to obtain the full advantage of the Brighter Image system. This will be your business with no ongoing monthly fees or royalties for our services.
WHO ARE BRIGHTER IMAGE™ OWNERS?
Brighter Image owners are people who recognize a great opportunity and are willing to work hard to make the most for themselves and their families. They are people who, after reviewing the Brighter Image Professional Teeth Whitening Business, believe in it and want to make it work for them. Many owners look at Brighter Image as a business with strong earning potential and limited exposure. Lab Direct Teeth Whitening is a business that provides a service that is in very high demand. It’s a business that can be managed with almost no employees & be operated from home & eventually can easily grow to more units. Owners see the advantage of a business that they can manage themselves as an owner operator to make as much bottom line profit as possible.
Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
I’M INTERESTED IN A Brighter Image™ Professional Teeth Whitening Distributorship.
WHAT IS MY NEXT STEP?
This informal packet was sent to give you some general information about us. Inserted in the packet is an Application for Acceptance. Please fill it out and FAX to our corporate office at
1-877-WHITE-71. By sending in this application, you are telling Brighter Image that you are interested. A Brighter Image™ Professional Teeth Whitening representative will then contact you to discuss future options and details.
If you have any other questions or comments, please call our toll free number
1-877-719-4483. We look forward to hearing from you soon.
Yearly Sales Potential From A Brighter Image™ Authorized Distributor
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Weekly Average
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25 units sold weekly
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50 units sold weekly
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75 units sold weekly
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Deluxe System
$169 per unit
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Weekly
Monthly
Annually
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$4,225.00
$18,308.33
$219,700.00
|
$8,450.00
$36,616.66
$439,400.00
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$12,675.00
$54,925.00
$659,100.00
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Standard System
$149 per unit
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Weekly
|
$3,725.00
|
$7,450.00
$32,283.33
$387,400.00
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$11,175.00
$48,425.00
$581,100.00
|
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Monthly
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$16,141.66
|
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Annually
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$193,700.00
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Our primary focus is to select “Premium Dist.”, who can place an emphasis on the Brighter Image Program as a primary profit center for their business. Building both retail sales and wholesale account As a guideline, we look for Dist. who’s profile suggests their ability to sell 25+ Professional Whitening Systems in 1 week. This projection shows that by selling just 4 or 8 systems per day, our Dist. can earn up to $200,000 to $400,000 in a single year by offering Brighter Image Professional Teeth Whitening to their clients. Retail and wholesale.
Our Goal is to have the fewest number of Dist. in an area that can generate the most possible sales!
Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
UNIQUE SUCCESS FORMULA
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High Margin -
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Profit over $150 for most every system sold
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High Volume -
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Our Service is in high demand and will save your customers 100’s
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High Cash Flow -
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Every customer pays you in advance, and in some cases they may pay before you receive your inventory
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Low Cost Inventory -
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The cost for inventory is minimal. As a matter of fact, you can sell our service with no inventory on hand at all
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OUR% KEY INTERNET MANAGEMENT SYSTEM
System Structured Selling
Qualified Advertising
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Uniform Production
Timely Scheduling
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Five Keys to Success
1. Know your Business
2. Commit to Conversion
3. Commit to Marketing
4. Commit to Wholesale
5. Percentage Management
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Percentage Management
0% Labor
30% Cost of Goods
& Overhead
30% Advertising/Mkt.
40 % Cost of Business
Leaves a 40% Bottom Line
With a 10% variance
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*This System of Management is designed
to check and balance itself.
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BRIGHTER IMAGE SMILE SURVEY AT A GLANCE
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ATTRACTIVE SMILES IMPORTANT TO SELF-ESTEEM AND KEY TO
SUCCEEDING SOCIALLY AND AT WORK
New National Study Finds Teeth #1 Facial Feature People Would Change and 3/4 of Adults
Think a Nice Smile is Important to Landing Dream Job and 84% think Attractive Smile is
Important for Meeting Mr. or Ms. Right
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The Brighter Image Smile Survey was conducted by telephone by Harris. The study was conducted on a representative sample of 1000 American adults -- both men and women -- between 18 and 50 years of age. This poll, the first national survey of its kind, explored the importance of smiles in relation to business and careers, dating and marriage, the social arena, and the overall value of smiles and self-esteem.
Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
Smiles and the Social Arena
94% of those polled said they are likely to notice a person's smile when they meet them for the first time. People are less likely to notice someone's eyes, height or figure. More than one-half (71%) believe people with a nice smile make friends more easily than people with crooked teeth. Over one-third agree bad teeth overshadows the rest of a person's appearance. An overwhelming majority of adults (85%) consider a person's smile to be very important at initial meeting.
Smiles and Self-Esteem
- Almost two-thirds (64%) agree that people with a nice smile are more outgoing.
- 77% think that wearing braces as an adult makes a person feel self-conscious.
- Over one-third of adults would trade a trip abroad, new wardrobe or other aesthetic surgery for straight teeth.
- 87% think one's smile is very important to their self-esteem.
- When asked which facial characteristic they would change if they could, one in four adults (25%) would change their teeth/smile.
- Smaller proportions would change their skin (17%) or nose (13 %).
Smiles and the Opposite Sex
84% of adults perceive having an attractive smile as important for getting a date with Mr. or Ms. Right. Over one-third would not be likely to set up their best friend on a blind date with someone with crooked teeth. One-third would not be likely to kiss someone with crooked teeth. An overwhelming majority of adults (85%) consider a person's smile to be very or somewhat important at first meeting. Almost 9 out of 10 (86%) think people with good teeth are more attractive to the opposite sex.
Harris Interactive (Nasdaq: HPOL), the global leader in online market research, uses Internet based and traditional methodologies to provide its clients with information about the views, experiences, behaviors and attitudes of people worldwide. Through its U.S. and Global Network offices, Harris Interactive conducts research in more than 80 different countries, in more than 30 different languages
*Psychology Today: September 1, 1998
Call us at
1-877-719-4483
or
Click here to print an application to become a dealer
|
A Message from the President of Brighter Image
Hello, I'm Bill Watson, founder and President of Brighter Image. I would like to thank you for your interest in the Brighter Image dealership opportunity.
I have spent the past 10 years as an executive in the teeth whitening industry. I have always kept a close eye on teeth whitening trends and have helped to develop a process that met clients' changing needs and desires. I can honestly tell you that, within the last decade in this business, I have never had as strong a feeling of being in the right place at the right time with the right program as I have today with Brighter Image.
The booming demand for quality, affordable teeth whitening services seems indisputable. And the validation of our innovative approach comes from the most important source of all: the enthusiastic clients who are leading happier lives with their new whiter smiles, thanks to Brighter Image. Now we are looking for the right people…individuals and groups with the resources, vision and dedication to excellence it will take to introduce the exciting Brighter Image concept to their market.
If you think the Brighter Image dealer opportunity might be right for you…and that you might be right for Brighter Image…please fill out and submit our confidential appiclication for acceptance inclosed in the email sent to you or just give us a call with any questions today..
We look forward to talking to you soon.
Bill Watson
President
To receive pricing information and start-up costs for our dealer program please enter your email below and our information will be sent directly to your inbox now.
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Custom Fitted Teeth Whitening Trays in our onsite Dental
Lab.
Our process is used by 95% of cosmetic Dentists worldwide.
Nothing will get teeth whiter, longer. 
